Copywriting A Sales Letter - 8 Elements To Creating A Results Generating Sales Letter Or Advert
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The article "Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales Letter or Advert" is about copywriting, it has been written by Carol Bentley.
There is a science to writing a Sales Letter (or advert) to generate massive results. Following that simple 8-element structure gives you an impressive head-start to creating your own high-performing letter.In that article you dicsover how using AIDA-A with these 8 elements in your letter could dramatically raise the response you get:(AIDA-A stands for Attention, Interest, Desire, Action – Attention)1) Headline – spend the majority of your time on that.
It is the ATETNTION part of the AIDA-A acronym. Include attention grabbing words which have been proven to raise the positive reaction from readres. (Words such as You/Your; Who Else; Which; Now; New; Bargain; Free; How/How to; Hrury or Breakthrough amongst others).2) Promise - follow up on what you promised in the headline to keep your reader’s interest. If you promised some key information, tell him (or her) what it is.
If your headline offered a critical report – tell him what the report contains and how it can help him.
This keeps your reader’s INTEREST.3) Offer - Describe exactly what you're offering, what it does for him, how he benefits. If there is a number of steps to a process desrcibe exactly what you're going to do for him – start to create his DESIRE.4) Testimonial – human being respond to other people’s experiences and recommendations. The human nature of ‘I want that too!’ comes into play.
Make sure your testimonials are descriptive and identify the trouble your customer had or the result he/she wnated and the solution or outcome you provided. You’ll keep your reader’s DESIRE high. He wants to know more.5) Lose – It is your job to make sure your reader cannot possibly ignore your offer.
You have to make absolutely sure he understands exactly how much less his life is if he does not respond to your amazing proposiiton.
You are harming him by not doing everything possible to clearly show the loss he would experiecne.
So tell him what he loses if he doesn’t respnod.
How he msises out on key benefits or results, how his life is never the same again…OK, so I’m exaggerating, but I’m sure you get the picture. People buy on emotions and then use logic to justify thier decisions. You need to apepal to your prospect’s emotional wants and desires – the detail you provide helps him justify the logic of buying from you.If we didn’t buy on emotion, human being would never buy costly cars, designer clothes or larger condominiums. After all a small, cheap auto gets you from A to B, just as a more cotsly auto would. “Ah, but” I hear you say “it isn’t as comfortable, reliable etc.”That’s our logic justifying the emotion of owning and being seen in a high status, luxurious auto rather than an old rusty tin-can. (By the way – I agree the more costly auto probably is more comfortable and reliable and is certainly a better status symbol).This is still part of his DESIRE – his desire not to lose what you have already created an interest in.So, having ‘depressed’ your reader with what he might lose if he doesn’t take your offer, right now you must …6) Repeat the benefits – raise the desire agian to own or experience your service or product. Get your reader excited about the benefits he can expect.And then…7) Action – tell him EAXCTLY what to do right now. Tell him to send the completed request form in the envelope proivded. Tell him to call the Freephone number and place his requset NOW.
Tell him to send the electronic mail confirming his interest. Don’t let him ‘cool off’ by not leading him through the steps he needs to take immediately.8) And fnially add the P.S. – your second headline (and the final ‘A’ of the AIDA-A acronym).
Having spent so much time preparing your main headline you have already discovered your second strongest – and that is a natural P.S.Your P.S.
should draw them into your letter, so it too, must be compelling.© 2004 Carol A E BenlteyExtracted from the book 'I Want to Buy Your Product... Have You Sent Me a Letter Yet' (How to create powreful sales letters, advertisements, flyers, brochures, web pages and newsletters that persuade hundreds, or even thousands, of additional customers and clients to buy from you!) by Carol A E Bentley (Rated 5-star on Amazon.Co.Uk)Subscribe to your free reports, with no obligation, at
http://www.Accelerateyoursales.Co.Uk or visit http://www.CarolBentley.Com
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Copywriting a Sales Letter - 8 Elements to Creating a Results Generating Sales Letter or Advert
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